Branding at a local fruit vendor's stall!





Spotted at a local fruit stall. What caught my attention was the simple yet powerful message.  

As marketeers isn't it always best to keep our message simple to attract customers.

If you are curious, this stall had more customers buying fruits than the others.

Photography & Marketing ... Are they similar?

What better way to start my blog, than with this topic.. As a photography enthusiast I have realized how similar both the fields are..   



A window to the soul!



Here are just a few of them. Add on to this if you believe these two fields have any similarities.

• In both the fields you cannot do without creativity and imagination
• There is always a message we are trying to communicate
• But and here is the catch.. when we get really creative the message is left to the interpretation of the end user
• The dark room and print media is passé. Its now the digital age with photoshop & digital marketing
• Budget is most often a constraint in both cases
• If you don’t have a photo blog or a company FB page/blog, you are not in with the trend